Inspirational Tips For New Black Owned Businesses from Danielle McDonald [new blog]
Brands of Colour founder, Danielle McDonald provides inspirational tips for brands that are owned and being developed by people of colour.
After having a ‘creative day’, I had a bit of a what-am-I-actually- doing mini meltdown moment. Consequently, female boss Danielle gave me some useful tips on social media management, the importance of the journey, comparing yourself, and finding your tribe. So I decided to share with you.
Social media management, re-purposing content
Danielle gave advice on re-purposing content, which is a focal point for Melanin Mind & Soul because I’m working on promoting the popular blogs from my old host Wix, now that I have moved to WordPress (check out My Top 10 Blog Posts). A blog post can be turned into a podcast, video or post on social media, to redirect your audience back to your previous work.
As a result, I decided to increase the content I am producing for the blog each week to develop my personal brand. I have lots of content to write and share with you. However, I want to be more consistent and take my audience on my journey. Most of my most popular blogs are those about my Nevis adventures and my enthusiasm for supporting black businesses.
Related posts: I challenged myself to buy from black-owned businesses only
- The challenge: The Hunt For Black Gold
- Progress of the challenge: The Hunt For Black Gold: Part 2
- The good things about buying black: The Hunt For Black Gold: The Good
- Difficulties of buying black: The Hunt For Black Gold: The Bad
The journey is as important as the destination
So, therefore, I am currently using the Melanin Mind & Soul blog to take my readers on a journey with me. My move to Nevis was to refocus on what I wanted from life. As a result of complaining about gaps in business areas where black businesses are concerned, then came the decision to start my own business. This is after challenging myself to buy from black-owned businesses only, whenever, wherever, for a month.
At least one of my businesses (I have so many ideas) will be for a black audience. I’m intertwining the two – my personal blog Melanin Mind & Soul and the developing brand. Sometimes I fear that I am doing too much and not getting results. You know the saying ‘Jack of all trades, master of none’. However, as my business coach Adam Brooks constantly reminds me, the journey is just as important as the destination.
Comparing is an action taking killer
“I know it’s easier said than done, but please don’t compare yourself because it really is an action taking killer. We are all on different journeys and work at different paces.” Danielle McDonald
Danielle also has a podcast, The Clarity of Mind Podcast. In one episode, she shares with listeners that Brands of Colour, described as her seed from God, started in four weeks. In another podcast, Comparing Nearly Destroyed My Business she advises listeners not to compare their pace to another person’s success. Honestly, we don’t see the hard work that goes into building a brand, we see the end results.
Trying not to make a comparison is easy to do, hard to practice. People like Danielle, motivate me to push forward to build my business. However, I am still developing my growth mindset. I’m letting go of limiting behaviours and thoughts. Sometimes I struggle on the journey of solotrepreneur as I learn new skills: branding, social media marketing, web design (the list goes on). The more skills I learn, the more the ideas flow.
Find your tribe
“Whatever it is that you want to do, find people who are passionate about the same things, and are doing or want to do what you want to do”. Saabirah Lawrence
Lifestyle blogger, Saabirah Lawrence shares: 4 Key Things I Have Learnt From Attending Events in our first ever guest post. One of the tips is to find your tribe. Also, this is another tip that Danielle also gave for business starting up, so we must be onto something here.
Jacqueline Taiwo is the founder of online beauty retailer for women of colour, Melarichie (pronounced ‘mel – uh – reesh’, a combination of the phrase ‘melanin-rich’). In a recent post on Brands of Colour, she said one of the reasons she became a Brands of Colour member is
being an entrepreneur can actually become lonely if you don’t have a large team. Since joining Brands of Colour, I now feel I have a team of understanding women with whom I can share my ups and downs with, and receive motivation to push forward through any challenge.
I am feeling the loneliness of not having a team and the need for a support network. Whilst I am at the infancy of starting up, I often find myself worrying about the amount of progression made and the destination. Also, there is no one else to hold me accountable. Having a team that shares your vision is valuable.
Build a strong personal brand
An article on the Black Enterprise 6 Ways to Build a Strong Personal Brand and Become a Celebrity Entrepreneur discusses the importance of developing a strong personal brand as well as a corporate brand. People value authenticity and with so many existing brands, therefore, what you stand for, is what separates you from the crowd.
Brands of Colour have regular Fireside chat webinars. My suggestions for future chats are how to actually start your business? So, for people like me who have the idea, while doing research but need advice on execution. For instance, do you develop a branding strategy before marketing strategy?
Here are some of the other questions that I find myself searching for the answers to:
- How to get the branding strategy objectives to align with the business objectives?
- When should you write a business plan?
- Do you make contact with your competitors?
- Do you need a team at the beginning?
If you are thinking about starting a business or brand, what are some of the things you struggle with? Do you have ideas but don’t know how to execute them?
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