Dove Gone And Did It Again: Upset Women Of Colour [opinion post]
So personal care brand Dove did it again. Dove Facebook advert offends women of colour with racist images to promote lotion.
Yesterday, Dove Facebook advert offends women of colour and joins the chain of other brands that explicitly exclude and offend women of colour. The advert shows an image of a black woman in a nude t-shirt, turning into a white woman in a nude t-shirt after using their lotion.
Consequently, the advert illustrates a stereotype that ‘white is right’ rather than its ‘intentional’ message that the lotion is universal to women of all races. Make up artist – Nay shared photos from the advert.
“An image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused.”
However, this is not the first time that Dove has been published racist and offensive adverts. In 2011, a Dove advert showing a before and after image, of black women before using the product and a white woman, after using it, created outrage.
In 2015, the controversy continues, with Dove’s release of a summer glow cream for “normal to dark skin”. Is it me or does this imply that dark skin is not normal? Comment below with your thoughts.
Once again, Twitter react. PR Consultant & founder of Ariatu Public Relations, Ronke Lawal’s tweet thread in response to Dove, is that they continually make these mistakes because they are not hiring diversely and they think that black people don’t have spending power. Ronke asks, “we all know that Dove will survive this. But if you can just make an effort to uplift alternative/independent beauty providers.”
Blavity also wrote about the racist controversy here.
The solution: alternative and or independent beauty providers
So, rather than focus on another major brand, singling out black women, lets applaud Ronke Lawal and Danielle McDonald, founder of Brands of Colour. In response, Danielle tweeted a list of alternative black owned beauty brands that we can support. We do not define black women by a European standard of beauty.
The list [please continue…]
The Soap Connoisseur, creating environmentally friendly, skin loving, specialist toiletries. The Home of Skinfood. Although their website is coming soon, you can find them on Twitter @SoapConnoisseur
Shea Butter Cottage founder, Akua Wood began the brand in response to her frustration in trying to find a natural range of toiletries to moisturise her skin, as well as to fulfil her need to work at home. This award-winning brand is ethical and natural, as a way of supporting communities, they also support co-operatives. Check out their Twitter @akuawood and hashtag #sheacoop
The Almocado product range is to provide holistic natural hair and organic skin care solutions to those interested in alternative therapies and products made by hand with natural and organic ingredients. They can be found on Twitter @almocado
I can personally vouch for Pure Goodness, who formed ‘the good’ part of my personal challenge to buy from companies owned by black people, for a month. You can read more about my findings here. The team is always at events, festivals and stock their beauty goodies in Diverse Gifts in Britxon, London. Follow @Puregoodness1 on Twitter.
Black business will be a crucial part of black empowerment. #SupportBlackBusiness
Named best skin care for and by people of colour, The Afro Hair & Skin Co. are an independent afro beauty and wellness business, dedicated to creating hand crafted organic and natural products, using fresh natural, and locally sourced ingredients. Follow them on Twitter @afrohairskinco
If you don’t know about Melariche from my previous post, then get to know. Stop by Melariche.com for beauty curated for darker skin tones and curly hair. They also have an article with a list of British beauty brands owned by black women, that you can support. Their Twitter is @MelaricheBeauty
Also, on the list of brands, is handmade vegan hair care and skin products by Charlene’s Hairipy. Additionally, the brand uses suppliers that approve of ethical ways of working, such as Shea Butter Cottage and Akoma. Follow on Twitter @CHairipy
In summary, this post promotes brands run by black people and Dove is off. Although Danielle’s thread goes on to include other businesses, the focus here was on beauty brands. Danielle’s original tweet reply can be found on this thread. I hope this list is of help. As a result, this stunt by Dove has motivated me to finalise the list of black of brands and services, that I have used, into a comprehensive blog post. I will share it with you very soon. If you have any more, share in the comments box below or on Ronke or Danielle’s Twitter threads. Sharing is caring.
Happy Black History Month!
Related blog gift: Circus Mums | The ULTIMATE list of black bloggers in the UK. This article has an extensive ‘Black Fashion, Beauty, Lifestyle blogs‘ category, among others. Happy reading.